Afra Asianray Printing Equipment Trading LLC

CHAMPION IS THE REGISTERED TRADE MARK OF AFRA ASIANRAY GROUP AND SOLD OVER 45 COUNTRIES IN THE WORLD.During the last 15 years the Champion brand has consistently offered affordable,cost effective and reliable printingfinishing and packaging equipment solutions to the offset print industry.
We can proudly say that there is at least one Champion equipment in almost every press in the UAE and in many of the presses in the Middle East region.

In todays troubled times the greatest endorsement of Champion products can be seen through its 17% sales growth in 2012 in the UAE, at a time when almost all equipment sellers including those in the print equipment business are registering negative growth.

In 2007, in a strategic decision,the Afra holding company, Afra International FZC, Sharjah,invested in a 50% stake in Shanghai Loretta Machinery Manufacturing Ltd.This decision helped to reinforce the Champion brands commitment to quality and affordability and provided it a vital cutting edge over most companies in the Middle East region. Today the Champion products have been installed world over and even in developed markets like the USA and Western Europe.

Afra opens its Saudi branch Afra East Trading Co. in Riyadh (2009) with full edged facility for after sales support and spares due to the huge demand for affordable automation in the Kingdom and support the existing customers in KSA. KSA is a major market for Champion equipment with a growing number of installations.

Afra established its East African operations with its branch in Nairobi- Kenya (2010). East Africa has always been a good market for Afra and Champion equipment with over 200 units sold in this area from the Year 2000.In end 2010, Afra commenced its West African operations in Lagos – Nigeria by opening a liaison office there to cater to the sales and service requirements of that area. We currently have 100 installations of print finishing and packaging machines in Nigeria.

Champion packaging equipment is widely sold in Far East,Eastern Europe, Asia and US.

THERE ARE OVER 2000+ Champion automated finishing and packaging equipment is currently in production in UAEs print Industry, providing affordable and practical automation.Most of the Champion equipment is manufactured in its most modern manufacturing plant in Shanghai China Shanghai Loretta Machinery Manufacturing Co. Ltd.

Champion equipment are made under international quality standards and in confirmation to CE and GS standards and the factory is ISO 9001 certified.


Afra is also the sole distributor in this region for some well known print finishing and packaging equipment manufacturers.

  • Rosback-USA.
  • Uchida- Japan.
  • Kom-Czech Republic.
  • Petratto-Italy.
  • Morgana-UK.
  • Keywell, Taiwan.
  • MOHR – Germany

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Contact Us

Email Us :,
Phone no : 0120-4292274
Mobile No : +91-9717199385, 9717199388
Fax : 0120-2400109, 4207076
Address : Plot No C-54, Sector-62 Institutional Area, Noida, 201 307 U.P, INDIA